Floroom, a luxurious B&B in Florence, has just opened a second location called Floroom 2. Floroom 2 is on the via del Sole, between Piazza Strozzi and Piazza Santa Maria Novella. It has stylish apartments that combine traditional Tuscan design elements with modern technology. There is free Wi-Fi in every apartment (plus satellite TV and air conditioning). Prices start at 160 EUR per night.

Floroom 2 is a few minutes walk from the main railway station and is nestled between the most important palazzi of the city – the Palazzo Tornabuoni, Palazzo Antinori, Palazzo Rucellai. It is also just two blocks from my favorite Farmaceutica di Santa Maria Novella, one of the most atmospheric and oldest pharmacies in the world, certainly the only one I know of with ceiling frescoes dating back from the 17th and 18th centuries. Opened in 1612, it still sells soaps, lotions, elixirs, tonics, eaux de cologne and potpourri in the ancient Dominican monastery linked to the church of Santa Maria Novella.

*Make sure you check out the Florence restaurant recommendations of Floroom’s owners, Giacomo Fantini and Francesca Pecci.

Floroom 2
Via del Sole 2
Florence, Italy
+39 (0)55 216674
http://www.floroom.com/florence-room-floroom2.html

See our Google maps of favorite hotels and restaurants in Florence.

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Visitors to Florence spend days marveling at the glories of the Renaissance: the stunning 15th century palazzi, Michelangelo’s sculptures, the paintings in the Uffizi Gallery, and the imposing Duomo. But when it comes to accommodations, most people are strictly 21st century.

If you like ultra-modern decor, gorgeous Bisazza mosaics and high-tech amenities, check out the Hotel Una Vittoria, an 84-room hotel on the other side of the Arno from the center of Florence. But don’t think it’s far away from the main sights. On the contrary, it is a few blocks away from my favorite little secret spot in Florence — the Brancacci chapel in the church of Santa Maria del Carmine, which houses several paintings of Masaccio, one of the early Renaissance painters who is known for his mastery of light, perspective and realism.

Hotel Una Vittoria has three types of rooms (classic, superior and executive) and the prices are reasonable (100 EUR to 220 EUR if you book in advance). Rooms have Wi-Fi and flat screen TVs. There is a bar and a restaurant on the premises, too. The hotel seems more geared to business travelers and the conference market given its size, but it is still a worthwhile place to consider if you are visiting the city.

Hotel Una Vittoria Firenze
Via Pisana, 59
50143 Florence
Italy
+39 055 22771
http://www.unahotels.it/en/una_hotel_vittoria/florence_centre_hotel.htm

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Click to see our list of favorite hotels in Florence as well as our favorite restaurants in the city.

One of my complaints about Florence is the relative paucity of chic, stylish B&Bs. You’ve got small hotels, big hotels or frumpy B&Bs with worn-out furniture and flowery curtains. Fortunately, the tide is turning.

This week, I found out about Floroom, a B&B owned by Giacomo Fantini and Francesca Pecci. Floroom is located on the top floor of an old building in the center of Florence. It is right by the Piazza della Passera, a small square behind the Old Bridge and the Pitti Palace. I love the modern, sophisticated bedrooms all in white. And hey have free Wi-Fi and satellite TV.

• Floroom
  Via del Pavone 7
  50125 Florence, Italy
  +39 055 2302462
  www.floroom.com

Giacomo and Francesca have also shared their list of favorite places to eat in Florence:

Antico Ristoro de Cambi
S. Onofrio 1
+39 055 217134
www.anticoristorodelcambi.it
Traditional Italian

Borgo San Jacopo
Borgo San Jacopo 62r
+39 055 281 661
Creative cuisine

Osteria Dei Benci
via dei Benci 13r
+39 055 2344923
Traditional Italian

Santo Bevitore
via Santo Spirito 64
+39 055 211 264
www.santobevitor.com
Creative

O’Munaciello
via Maffia 31
+39 055 287 198
www.munaciello.it
Pizza

For a quick but delicious lunch, try:

Fratellini
via de Cimatori 38
+39 0552396096
Sandwiches

Caffe degli Artisti
Piazza della Passera
Salads

Roses
via del Parione 26
+39 055 287 090
Salads

Trattoria da Rocco
Piazza Ghiberti
Inside the Mercato di Sant’Ambrogio
Market food

Related articles:

Mapplr’s favorite restaurants in Florence

Mapplr’s favorite hotels and B&Bs in Florence

Map of Florence with my favorite restaurants:

View Larger Map

Florence is one of the most atmospheric cities in the world with art, history, fashion and design crammed into a very small place. The city has become unbearable during the tourist season so it’s best to visit in the winter. Hotels charge a lot of money for rooms, but if you are willing to do a bit of research or stay in the beautiful hills of Fiesole above Florence, you can find more reasonably priced accommodations.

Make sure you check out our restaurant recommendations as well and let us know of your experiences with the hotels and restaurants we recommend here. If you find places not on our list, let us know.

Floroom 1 (stylish B&B)
Via del Pavone 7
Florence, Italy
+39 055 230 2462
www.floroom.com
Read Mapplr review of Floroom

Bernini Palace Hotel
Piazza di San Firenze
Florence, Italy
+39 055 288 621
berninipalace.hotelinfirenze.com

Hotel Santa Maria Novella
Piazza Di S. Maria Novella
Florence, Italy
+39 055 271841
www.hotelsantamarianovella.it

UNA Hotel Vittoria
Via Pisana, 59
Florence, Italy
+39 055 22771
www.unahotels.it/en/una_hotel_vittoria/florence_centre_hotel.htm
Read Mapplr review of UNA Vittoria

Residence Hilda
Via Dei Servi, 40
Florence, Italy
+39 055 288021
www.residencehilda.com

Riva Lofts Florence
Via Baccio Bandinelli 98
Florence, Italy
Tel. +39 055 7130272
Find out more and book online

Gallery Hotel Art
Vicolo Dell Oro, 6r
Florence, Italy
+39 055 27263
www.lungarnohotels.com

Johlea & Johanna Residences
Ruth’s S.r.l. – Via San Gallo, 80
Florence, Italy
+39 055 463 3292
www.johanna.it

Le Cannelle Bed and Breakfast
Via A. Gramsci, 52/54/56
Fiesole 50114, Italy
+39 055 597 8336
www.lecannelle.com/home.htm

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Here is a Google map of Mapplr’s favorite hotels in Florence. See our list of favorite restaurants in Florence.

Florence is one city I love to visit because the food is divine. From luxurious dinners in chic restaurants to simple trattoria lunches, I’ve always managed to find places that serve simple but amazing dishes. Unfortunately, over the years Florence has become overrun by tourists. Even the off season is not safe anymore. But visiting the city is a must for anyone who appreciates good food, art and history. In a future post, I will list my favorite hotels and B&Bs.

Teatro del Sale
via dei Macci 111r
Florence, Italy
+39 055 200 1492
www.teatrodelsale.com
Private dining club, but anyone can join for a small fee

Angels
Via del Proconsolo 29/r
Florence, Italy
+39 055 239 8762
www.ristoranteangels.it

Beccofino
Piazza degli Scarlatti, 1/r
Florence, Italy
+39 055 290 076
www.beccofino.com

Caffè Cibrèo
Via del Verrocchio 5/r
Florence, Italy
+39 055 234 5853
www.cibreo.com

Cantinetta Antinori
Piazza Antinori 3
Florence, Italy
+39 055 292 234

Cavolo Nero
Via D’Ardiglione, 22
Florence, Italy
+39 055 294744
www.cavolonero.it

Coco Lezzone
Via del Parioncino 26/r
Florence, Italy
+39 055 287 178

Le Volpi e L’Uva
Piazza dei Rossi 1
Florence, Italy
+39 055 239 8132

Fuor d’Acqua
Via Pisana, 37/r
Florence, Italy
+39 055 222 2999
www.fuordacqua.it
Seafood

Pane e Vino
Piazza di Cestello 3/r
Florence, Italy
+39 055 247 6956
www.ristorantepaneevino.it

Trattoria Sant’Agostino 23
Via Sant’Agostino 23/r
Florence, Italy
+39 055 210 208

Trattoria Angiolino
Via Guelfa, 138/R
Florence, Italy
+39 055 475180

Trattoria Pallottino
1-3 Via dell’Isola delle Stinche
Florence, Italy
+39 055 289573

Antico Ristoro de Cambi
S. Onofrio 1
Florence, Italy
+39 055 217134
www.anticoristorodelcambi.it
Traditional Italian

Borgo San Jacopo
Borgo San Jacopo 62r
Florence, Italy
+39 055 281 661
Creative cuisine

Osteria Dei Benci
via dei Benci 13r
Florence, Italy
+39 055 2344923
Traditional Italian

Santo Bevitore
via Santo Spirito 64
Florence, Italy
+39 055 211 264
www.santobevitor.com
Creative

Ino
Via dei Georgofili 3r-7r
Florence, Italy
+39 055 219 208

QB
Via dei Ginori 10r
Florence, Italy
+39 055 211 427

O’Munaciello
via Maffia 31
Florence, Italy
+39 055 287 198
www.munaciello.it
Pizza

For a quick but delicious lunch, try:

Fratellini
via de Cimatori 38
Florence, Italy
+39 0552396096
Sandwiches

Caffe degli Artisti
Piazza della Passera
Florence, Italy
Salads

Roses
via del Parione 26
Florence, Italy
+39 055 287 090
Salads

Trattoria da Rocco
Piazza Ghiberti
Inside the Mercato di Sant’Ambrogio
Market food
Florence, Italy

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Below is a Google map of my favorites in Florence.

View Larger Map